Contents:
Part 1: Course outline -- US airline industry in 1995 -- The five competitive forces that shape strategy -- Cola wars continue -- Harley-Davidson, Inc -- Creating competitive advantage -- WestJet: the Pearson decision -- What is strategy? -- Harlequin Enterprises -- Finding your next core business -- Newell Company: the rubbermaid opportunity -- Mergers the stick -- Creating corporate advantage -- Zimmer Holdings -- Not all M&As are alike- and that matters -- Making the deal real -- Loewen Group -- The Lincoln Electric Company

Part 2: Roger's chocolates (A) -- Ujaala borderline general insurance company limited -- Paragon information systems -- Lee and Li, attorney's-at-law (A) -- Sabena belgian world airlines (A) -- Sabena belgian world airlines: Weytjens' first assignment -- Honda (A) -- Strategy concept I -- Cirque du soleil -- Strategy as decision making -- Netflix -- Turning great strategy into great performance -- Making judgement calls -- Math for strategists -- How strategy shapes structure -- Customer value propositions in business markets -- Subsidiary initiatives to develop new markets -- Blue ocean strategy -- Creating new growth platforms -- Executing change: seven key considerations -- The secrets to successful strategy execution -- Having trouble with the strategy? then map it -- The execution trap --