Integrated marketing communications. / Charles M. Wood

By:

Wood, Charles M

Contributor(s):

[University of Tulsa]

Material type:

TextPublication details: London, Ontario: Ivey Business School, 2014.Description: v, 449 p.: illISBN:

9781308255521

Other title:

MKTG 3033: Fall 2014

Subject(s):

LOC classification:

HF5415.123.W87

Contents:

Contents: An introduction to Integrated marketing communications -- Brands and brand relationships -- Establishing objectives and budgeting for the promotional program -- Measurement, evaluation and effectiveness -- Creative strategy: planning and development: principles of two-dimensional design -- Media planning and strategy -- Direct marketing -- The internet and interactive media -- Online advertising/search engine marketing -- Social media marketing -- Web analytics -- Sales promotion -- Evaluating the social, ethical and economic aspects of advertising and promotion --

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HF5415.123.W87 (Browse shelf(Opens below))		INT/Woo			Available	Part of the Ivey Collection. Shelved alphabetically by title		K/2093/2093/19

Includes glossary.

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Integrated marketing communications. / Charles M. Wood

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