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Mass communication: living in a media world. / Ralph E. Hanson

By: Material type: TextPublication details: London: SAGE, 2014.Edition: 4th ed. Custom edition: San Antonio College & North West Vista CollegeDescription: xx, 426 p.; illISBN:
  • 9781483331140
Other title:
  • COMM 1307: Introduction to mass communication
Subject(s): LOC classification:
  • P90.H25
Contents:
Contents: 1. Introduction to the media: Living in a media world -- Mass communication effects: how society and media interact -- 2. Print media: The media business: consolidation, globalization, and the long tail -- Books: the birth of the mass media -- Magazines: the power of words and images -- 3. Electronic media: Newspapers and the news: reflection of a democratic society -- Audio: music and talk across media -- Movies: mass producing entertainment -- Television: broadcast and beyond -- 4. Strategic communication: The internet: mass communication gets personal -- Advertising: selling a message: 5. Regulation and control of the media: Public relations: interactions, relationships and the news -- Media law: free speech and fairness -- Media ethics: truthfulness, fairness and standards of decency -- Global media: communication around the world --
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY P90.H25(4e) (Browse shelf(Opens below)) Available K/2023/2023/19

Includes index, references, glossary and appendix

Contents: 1. Introduction to the media: Living in a media world -- Mass communication effects: how society and media interact -- 2. Print media: The media business: consolidation, globalization, and the long tail -- Books: the birth of the mass media -- Magazines: the power of words and images -- 3. Electronic media: Newspapers and the news: reflection of a democratic society -- Audio: music and talk across media -- Movies: mass producing entertainment -- Television: broadcast and beyond -- 4. Strategic communication: The internet: mass communication gets personal -- Advertising: selling a message: 5. Regulation and control of the media: Public relations: interactions, relationships and the news -- Media law: free speech and fairness -- Media ethics: truthfulness, fairness and standards of decency -- Global media: communication around the world --

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