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The analytic hospitality executive: implementing data analytics in hotels and casinos. / Kelly A. McGuire

By: Material type: TextSeries: Wiley and SAS business seriesPublisher: Hoboken, New Jersey : Wiley, 2017Description: xxii, 408 p. ; ill. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119129981 (hardback)
Subject(s): Additional physical formats: Online version:: Analytic hospitality executiveDDC classification:
  • 647.94068 23
LOC classification:
  • TX911.3.M27.M36
Other classification:
  • BUS081000
Contents:
Contents: Building a strategic analytic culture in hospitality and gaming -- Data management for hospitality and gaming -- Data visualization -- From reactive to proactive decision making: advanced analytics in action -- Analytics for operations -- Analytics for marketing -- Analytics for sales -- Analytics for revenue management -- Analytics for performance analysis -- Analytics for gaming -- Putting it all together: building an analytical organization --
Summary: "This book will help decision makers within the hospitality/gaming industries understand big data and analytics as they apply to their industry. It will provide practical tips for incorporating analytics into existing business processes as well as assist managers discover where they can drive value in their organization via advanced analytics. The book will also contain tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence and it will help identify which data sources will provide value to their organization and how to turn that information into insights"-- Provided by publisher.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY TX911.3.M27.M36 (Browse shelf(Opens below)) Available K/1862/1862/19

Includes bibliographical references (pages 385-387) and index.

Contents: Building a strategic analytic culture in hospitality and gaming -- Data management for hospitality and gaming -- Data visualization -- From reactive to proactive decision making: advanced analytics in action -- Analytics for operations -- Analytics for marketing -- Analytics for sales -- Analytics for revenue management -- Analytics for performance analysis -- Analytics for gaming -- Putting it all together: building an analytical organization --

"This book will help decision makers within the hospitality/gaming industries understand big data and analytics as they apply to their industry. It will provide practical tips for incorporating analytics into existing business processes as well as assist managers discover where they can drive value in their organization via advanced analytics. The book will also contain tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence and it will help identify which data sources will provide value to their organization and how to turn that information into insights"-- Provided by publisher.

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