The basics of communication research. / Leslie A. Baxter, Earl Babbie.
Material type:
TextSeries: Wadsworth series in speech communicationPublication details: Belmont, CA : Wadsworth/Thomson Learning, 2003.Description: xvii, 455 p. : ill. ; 25 cmISBN: - 9780534507787
- P91.B36
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P91.B36 (Browse shelf(Opens below)) | 1 | Available | K/2142/2142/19 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P91.B361 (Browse shelf(Opens below)) | 2 | Available | K/2143/2143/19 |
Includes bibliographical references and index.
Contents: 1. An introduction to scientific inquiry about communication: Human inquiry and scientific inquiry about communication -- Basic building blocks in conducting communication research -- Paradigms of knowing in communication research -- Logic systems and theory in communication research -- The ethics of communication research -- 2. Quantitative communication research: Conceptualization and operationalization -- The logic of sampling -- Survey research -- Experiments -- Quantitative text analysis -- The basics of quantitative data analysis -- Inferential statistics in quantitative data analysis -- 3. Qualitative communication research: Participant observation -- Qualitative interviewing -- Social text analysis -- Qualitative data analysis --
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