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A cognitive psychology of mass communication. / Richard Jackson Harris and Fred W. Sanborn.

By: Contributor(s): Material type: TextSeries: Routledge communication seriesPublisher: New York: Routledge, 2014Edition: 6th edDescription: xiv, 544 p. : 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415537049 (Hardback : acidfree paper)
  • 9780415537056 (Paperback : acidfree paper)
Subject(s): DDC classification:
  • 302.2301/9 23
LOC classification:
  • P96.P75.H37
Contents:
Contents: Mass communication in our wired society: the changing media landscape -- Research and theory in mass communication: How are media studied scientifically? -- The psychology of media use: Tapping into our deepest selves -- Media portrayals of groups: distorted social mirrors -- Advertising: baiting, catching, and reeling us in -- Sports, Music, and religion: emotion to the forefront -- New: setting an agenda about the world -- Politics: using news and advertising to win elections -- Violence: watching all that mayhem really matters -- Sex: is turning in turning us on? sexuality through a media lens -- Socially positive media: teaching good things to children (and the rest of us) -- Responding to media: getting our two cents in --
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY P96.P75.H37(6e) (Browse shelf(Opens below)) 1 Available K/2145/2145/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY P96.P75.H371(6e) (Browse shelf(Opens below)) 2 Available K/2146/2146/19

Includes bibliographical references (pages 419-501) and indexes.

Contents: Mass communication in our wired society: the changing media landscape -- Research and theory in mass communication: How are media studied scientifically? -- The psychology of media use: Tapping into our deepest selves -- Media portrayals of groups: distorted social mirrors -- Advertising: baiting, catching, and reeling us in -- Sports, Music, and religion: emotion to the forefront -- New: setting an agenda about the world -- Politics: using news and advertising to win elections -- Violence: watching all that mayhem really matters -- Sex: is turning in turning us on? sexuality through a media lens -- Socially positive media: teaching good things to children (and the rest of us) -- Responding to media: getting our two cents in --

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