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Strategic planning for public relations. / Ronald D. Smith.

By: Material type: TextPublication details: London: Routledge, 2017.Edition: 5th edDescription: xxxiv, 540 p. ill.; 24 cmISBN:
  • 9781138282063
Subject(s): DDC classification:
  • 659.2
LOC classification:
  • HM1221.S77
Contents:
Contents: 1. Formative research: Analyzing the situation -- Analyzing the organization -- Analyzing the publics -- 2. Strategy: Establishing goals and objectives -- Formulating action and response strategies -- Developing the message strategies -- 3. Tactics: Selecting communication tactics -- Implementing the strategic plan -- 4. Evaluating research: Evaluating the strategic plan --
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HM1221.S773(5e) (Browse shelf(Opens below)) 4 Available K/2186/2186/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HM1221.S774(5e) (Browse shelf(Opens below)) 5 Available K/2187/2187/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HM1221.S775(5e) (Browse shelf(Opens below)) 6 Available K/2188/2188/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HM1221.S776(5e) (Browse shelf(Opens below)) 7 Available K/2189/2189/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HM1221.S77(5e) (Browse shelf(Opens below)) 1 Available K/2057/2057/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HM1221.S771(5e) (Browse shelf(Opens below)) 2 Available K/2058/2058/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HM1221.S772(5e) (Browse shelf(Opens below)) 3 Available K/2059/2059/19

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Contents: 1. Formative research: Analyzing the situation -- Analyzing the organization -- Analyzing the publics -- 2. Strategy: Establishing goals and objectives -- Formulating action and response strategies -- Developing the message strategies -- 3. Tactics: Selecting communication tactics -- Implementing the strategic plan -- 4. Evaluating research: Evaluating the strategic plan --

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