Business communication: connecting in a digital world. / Ray Lesikar, Kathryn Rentz, Paula Lentz
Material type:
TextPublication details: New York: McGraw Hill, 2014.Edition: 13th edDescription: xxxix, 679 p.: illISBN: - 9780073403212
- 0073403210
- dc23 651.7
- HF5721.L37
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5721.L37(13e) (Browse shelf(Opens below)) | Available | K/2100/2100/19 |
Includes index.
Contents: 1. Introduction: Understanding workplace communication -- Communicating across cultures -- 2. Fundamentals of business writing: Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- 3. Basic patterns of business management: Choosing the best process and form -- getting to the point in good-news and neutral messages -- Maintaining goodwill in bad-news messages -- Making your case with persuasive messages and proposals -- Conducting a winning job campaign -- 4. Fundamentals of report writing: Preparing informative and influential business reports -- Choosing the right type of report -- Conducting research for decision makers -- Using visuals to make your point -- 5. Oral forms of business communication: Communicating effectively in meetings and conversations -- Delivering oral reports and business speeches -- 6. Elements of professionalism: technological proficiency and correctness: Leveraging technology for better writing -- Conveying professionalism through correctness --
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