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Crafting and executing strategy: the quest for competitive advantage: concepts and cases. / Arthur Thomson, A. J. Strickland, John E. Gamble

By: Contributor(s): Material type: TextPublication details: New York: McGraw-Hill, 2008..Edition: 16th edDescription: 449 p.+ [various pagings]: illISBN:
  • 9780073381244
  • 0073381241
Subject(s): LOC classification:
  • HD30.28.T53
Contents:
Contents: 1. Concepts and techniques for crafting and executing strategy: What is strategy and why is it important? -- Charting a company's direction: vision, and mission, objectives -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position -- Strategies for competing in international markets -- Corporate strategy: diversification nd the multibusiness -- Ethics, corporate social responsibility, environmental sustainability and strategy -- Building an organization capable of good strategy execution -- Managing internal operations -- Corporate culture and leadership -- 2. Cases in crafting and executing strategy:
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HD30.28.T53(16e) (Browse shelf(Opens below)) Available K/513/513/19

Includes index.

Includes 31 case studies - the Case Collection

Contents: 1. Concepts and techniques for crafting and executing strategy: What is strategy and why is it important? -- Charting a company's direction: vision, and mission, objectives -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position -- Strategies for competing in international markets -- Corporate strategy: diversification nd the multibusiness -- Ethics, corporate social responsibility, environmental sustainability and strategy -- Building an organization capable of good strategy execution -- Managing internal operations -- Corporate culture and leadership -- 2. Cases in crafting and executing strategy:

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