Managerial economics and strategy. / James A. Brander, Jeffrey M. Perloff
Material type:
TextPublication details: Harlow, England: Pearson, 2019.Edition: 2nd ed.. (Global edition)Description: 702 p.: illContent type: - text
- unmediated
- volume
- 9781292159140
- 1292159146
- 338.5024/658 23
- HD30.22.B81
Includes bibliographical references and index.
Contents: Introduction -- supply and demand -- Empirical methods for demand analysis -- Consumer choice -- Production costs -- Firm organization and market structure -- Competitive Firms and markets -- Monopoly -- Pricing with market power -- Oligopoly and monopolistic competition -- Game theory and business strategy -- Strategies over time -- Managerial decision Making under Uncertainty -- Asymmetric information -- Government and business -- Global business --
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