Strategic management: concepts and cases, a competitive advantage approach. / Fred R. David, Forest R. David
Material type:
TextPublication details: Boston: Pearson, 2017.Edition: 16th ed. (Global edition)Description: 680 p: illISBN: - 9781292148496
- 1292148496
- HD30.28.D27
Includes index.
Content: Strategic management essentials -- Outside-USA strategic planning -- Ethics, social responsibility and sustainability -- Types of strategies -- Vision and mission analysis -- The Internal audit -- The External audit -- Strategy generation and selection -- Strategy implementation Strategy Execution -- Strategy Monitoring --
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