Understanding global strategy. / Susan Segal-Horn, David Faulkner
Material type:
TextPublication details: Andover, UK: Cengage Learning, 2010.Description: xviii, 7503 p.: illISBN: - 9781844801497
- HD62.4.S45
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD62.4.S45 (Browse shelf(Opens below)) | 1 | Available | K/466/466/19 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD62.4.S451 (Browse shelf(Opens below)) | 2 | Available | K/467/467/19 |
Includes glossary, bibliographic references and index.
Contents: 1. The External world: The Nature of world trade -- Globalization, anti-globalization and regionalization -- Emerging economies -- The Information industries -- Small is valuable: BOPs and SMEs -- 2. The Contemporary organization of MNCs -- Traditional MNC structure frameworks -- How to organize MNCs: what matters now -- Strategic networks and the virtual corporation -- Co-operative strategies -- Global mergers and acquisitions -- 3. The Modern world: Cross-border culture: barriers and benefits -- Learning within MNCs -- Global strategy in services -- The Ethical MNC -- Reflections: final thoughts -- 4. Case studies --
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