Contemporary marketing : wired. / Louis E. Boone, David L. Kurtz.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1998.Edition: 9th edDescription: xxxiii, 742 + various pagings : ill. ; 29 cm. +ISBN: - 0030185971 (book)
- 0030191572 (disk)
- 658.8 21
- HF5415.B53
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.B53 (Browse shelf(Opens below)) | 1 | Available | 2132/12 | ||||||||||||
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.B531 (Browse shelf(Opens below)) | 2 | Available | 2133/12 | ||||||||||||
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.B532 (Browse shelf(Opens below)) | 3 | Available | 2134/12 |
"Discovering your marketing career / by Eric Sandburg"--Disk.
Includes bibliographical references and index.
Contents: The Contemporary marketing environment -- Marketing planning, information and segmentation -- Buyer behavior and relationship marketing -- Product strategy -- Distribution strategy -- Promotional strategy -- Pricing strategy.
There are no comments on this title.