Strategic management: creating competitive advantages. / Gregory G.Dess... [et al.].
Material type:
TextPublication details: New York: McGraw-Hill/Irwin, 2014.Edition: 7th edDescription: xxxv, 452 p. + [various pagings]: col. illISBN: - 9780077636081
- 0077636082
- HD30.28.D47
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.28.D47(7e) (Browse shelf(Opens below)) | Available | K/497/497/19 |
Includes index.
Contents: 1.Strategic analysis: Strategic management: creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm’s intellectual assets: moving beyond a firm’s tangible resources -- 2. Strategic formulation: Business-level strategy: creating and sustaining competitive advantages -- corporate-level strategy: creating value through diversification -- International strategy: creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- 3. Strategic implementation: Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership: Creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- 4. Case analysis: Analyzing strategic management cases --
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