International business. / Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett.
Material type:
TextPublication details: New York: Thomson, 2005.Edition: 7th edDescription: xx, 782 p. ill. ; 26 cmISBN: - 0324225334
- 658/.049 21
- HF1379.C94
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF1379.C94(7e) (Browse shelf(Opens below)) | Available | K/456/456/19 |
Includes bibliographical references and index.
Contents: 1. Impact: The International business imperative -- 2. Environment: Culture -- Trade and investment policies -- Politics and law -- 3. Foundations: The Theory of trade and investment -- The Balance of payments -- 4,. Financial markets: Financial markets -- Economic integration -- Emerging markets -- 5. Strategy: Building the knowledge base -- Entry and expansion -- Strategic planning -- Organization, implementation and control -- 6. Operations: Marketing -- Services -- Logistics and supply-chain management -- Financial management -- Corporate governance, accounting and taxation -- Human resource management -- 7. Future: New horizons --
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