Includes bibliographical references and index.

Contents: 1. The Dynamic role of small business: Starting your small business -- Family-owned businesses -- Forms of ownership of small businesses -- Maintaining good government relations and business ethics -- 2. How to plan and organize a business: Becoming the owner of a small business -- Planning, organizing and managing a small business -- How to obtain the right financing for your business -- 3. How to market your goods and services: Developing marketing strategies -- Promoting and distributing -- 4. How to organize, manage and operate the business: How to obtain and manage human resources and diversity in small companies -- How to maintain relationships with your employees and their representatives -- Obtaining and laying out operating facilities -- Purchasing, inventory and quality control -- 5. Basic financial planning and control: Basic financial planning -- Budgeting and controlling operations and taxes -- Using computer technology in small businesses -- Risk management, insurance and crime prevention --