Marketing. / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
Material type:
TextPublication details: Canada : Thomson, c1999.Edition: 5th edDescription: liii, 773 p. : ill. (chiefly col.), col. maps ; 28 cmISBN: - 0324006381
Contents:
Contents: The World of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Integrated marketing communications -- Pricing decisions -- Technology-driven marketing.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.L17 (Browse shelf(Opens below)) | 1 | Available | 2123/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.L171 (Browse shelf(Opens below)) | 2 | Available | 2124/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.L172 (Browse shelf(Opens below)) | 3 | Available | 2125/12 |
Includes bibliographical references and indexes.
Contents: The World of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Integrated marketing communications -- Pricing decisions -- Technology-driven marketing.
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