Marketing analysis and decision making:text and cases with spredsheets. / Darral G. Clarke
Material type:
TextPublication details: Boston: Boyd & fraser Publishing Company, 1995.Edition: 2nd. edDescription: xvi, 391 p.: ill.; 30cmISBN: - 0894262297
- HF5415.C55
Contents:
Contents: The Problem & opportunity -- An Introduction to analytical decision making -- Early new product development -- Pre-test marker testing & product modification -- Test marketing -- Market mix management -- An Approach to analytic marketing decision making.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.C55 (Browse shelf(Opens below)) | 1 | Available | 2118/12 |
Includes index.
Contents: The Problem & opportunity -- An Introduction to analytical decision making -- Early new product development -- Pre-test marker testing & product modification -- Test marketing -- Market mix management -- An Approach to analytic marketing decision making.
There are no comments on this title.
Log in to your account to post a comment.