Fundamentals of international business. / Michael R.Czinkota, Ilkka A. Ronkainen and Michael H. Moffett
Material type:
TextPublication details: New York: Thomson, 2004.Description: xxvii, 388 p: + [various pagings]: illISBN: - 9780324259643
- 0324259646
- HF1379.C93
Includes index
Contents: Globalization -- Globalization Drivers: Cultural environments -- Global trade environment -- Politics and Laws -- Economic integration -- Global trade and investment: Trade and investment theory: The International economic activity of the nation -- Global finance: Foreign exchange and global financial markets -- Global financial management -- Global operations: Exporting and global expansion -- Global marketing -- Global supply chain -- Managing globally -- The Future.
There are no comments on this title.
