Hotel pricing in a social world: driving value in the digital economy. / Kelly A. McGuire
Material type:
TextSeries: The Wiley & SAS business seriesPublisher: Hoboken, New Jersey: John Wiley & Sons, Inc., 2016Description: xxii, 329 p.: illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9781119129967 (cloth)
- 910.46068 23
- TX911.3.R3.M35
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | TX911.3.R3.M35 (Browse shelf(Opens below)) | Available | K/405/405/19 |
Includes bibliographical references and index.
Contents: 1. New analytics for a new environment: the evolution of hotel revenue management analytics, technology and data: The Social world has changed revenue management forever -- Demystifying price optimization -- Big data, big analytics and revenue management -- 2. The Expanding role of revenue management: Hotel pricing in a asocial world: price, UGC and buying behavior -- Integrating revenue management and marketing -- Total hotel revenue management -- 3. The Future of revenue management: pricing as a business strategy: Pricing as a strategic tool -- The Path to personalization: revenue management's contribution to the new guest experience -- The Future of revenue management --
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