Includes indexes
Part 2 of the book is devoted to '28 Cases' in crafting and executive strategy.

Contents:1.Concepts and techniques for crafting and executing strategy: Introduction -- What is strategy and why is it important? -- Charting a company's direction direction: its vision, mission, objectives and strategy -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position -- Strategies for competing in international markets -- Corporate strategy -- Ethics, corporate social responsibility, environmental sustainability and strategy -- Building an organization capable of good strategy execution -- Managing internal operations -- Corporate culture and leadership -- 2. Cases in crafting and executive strategy: Introduction -- Mystic monk coffee -- Costco wholesale in 2012: mission, business model and strategy -- Harry Lindsol's textbook decision: an eBook or a traditional college textbook -- Sift cupcake and dessert bar -- Under-Armour-challenging Nike in sports apparel -- Lululemon athletica, Inc. -- Coach Inc. in 2012: its strategy in the "accessible" luxury goods market -- Tiffany's little blue box: doe sit have any strategic significance? -- Panera bread company in 2012-pursuing growth in a weak economy -- Chipotle Mexican Grill in 2012: Can it hit a second home run? -- Netflix in 2012: Can it recover from its strategy missteps? -- Equal exchange: trading fairly and making a profit -- Google's strategy in 2012 -- Apply Inc. in 2012: Can it sustain its growth and defend against new competitive threats? --