Global business. / Mike W. Peng.
Material type:
TextPublication details: Mason, OH: South-Western Cengage Learning, 2009.Description: xxiv, 577 p. : col. ill., col. maps ; 29 cmISBN: - 9780324360738 (student ed.)
- 0324360738 (student ed.)
- 9780324585094 (instructor's ed.)
- 0324585098 (instructor's ed.)
- HF1379.P46
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF1379.P46 (Browse shelf(Opens below)) | Available | K/350/350/19 |
Includes bibliographical references and indexes.
Contents: Laying foundations: Globalizing business -- Understanding formal institutions : politics laws and economics -- Emphasizing informal institutions: cultures, ethics and norms -- Leveraging resources and capabilities -- Acquiring tools: Trading internationally -- Investing abroad directly -- Dealing with foreign exchange -- Capitalizing on global and regional integration -- Strategizing around the globe: Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Managing global competitive dynamics -- Making alliances and acquisitions work -- Strategizing, structing and learning around the world -- Building functional excellence: Competing on marketing and supply chain management -- Managing human resources globally -- Governing the corporation around the world -- Managing corporate social responsibility globally --
There are no comments on this title.
