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Introduction to marketing. / John Frain

By: Material type: TextPublication details: London : Pitman, 1994.Edition: 4th edDescription: ix, 444 p. : ill. ; 25 cmISBN:
  • 1861521472 9781861521477
Subject(s): LOC classification:
  • HF5415.F84
Contents:
Contents: Marketing -- Organizational strategy -- Marketing in its context, part 1& 2 -- The Preparation element, part 1& 2 -- The Strategic formula element 2: products and processes, services and ideas -- The Strategic formula element 3: prices and pricing strategy -- The Strategic formula element 4: distribution- function and strategy -- The Strategic formula element 5: promotion-functon and strategy -- The Strategic formula element 6: people -- The Broader base of marketing -- Thoughts on forecasting and marketing planning -- Marketing in the new millennium.
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Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.F84 (Browse shelf(Opens below)) 1 Available 2138/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.F841 (Browse shelf(Opens below)) 2 Available 2139/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.F842 (Browse shelf(Opens below)) 3 Available 2140/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.F843 (Browse shelf(Opens below)) 4 Available 2141/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.F844 (Browse shelf(Opens below)) 5 Available 2142/12
Computer Files WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.F845 (Browse shelf(Opens below)) 6 Available 2143/12

Includes index.

Contents: Marketing -- Organizational strategy -- Marketing in its context, part 1& 2 -- The Preparation element, part 1& 2 -- The Strategic formula element 2: products and processes, services and ideas -- The Strategic formula element 3: prices and pricing strategy -- The Strategic formula element 4: distribution- function and strategy -- The Strategic formula element 5: promotion-functon and strategy -- The Strategic formula element 6: people -- The Broader base of marketing -- Thoughts on forecasting and marketing planning -- Marketing in the new millennium.

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