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Marketing : principles and practice. / Tom Cannon

By: Material type: TextPublication details: London : Thomson Learning, 2003.Edition: 5th edDescription: xiv, 528 p. : ill.; 25 cmISBN:
  • 1844801152
Subject(s): LOC classification:
  • HF5415.C16
Contents:
Contents: Marketing today -- Managing the marketing effort -- The Marketing system -- The Case of food marketing -- Offerings and organizations -- Marketing research -- Buyers, consumers and influences -- Marketing analysis -- Marketing information systems and technologies -- Intermediary markets and marketing -- Industrial markets -- The Marketing of services -- Export marketing and overseas trade -- International marketing -- Managing the marketing mix -- Product policy and innovation -- Test marketing -- Price -- Channel management -- Physical distribution management and logistics -- Advertising and sales promotion -- Sales and sales force management -- Marketing communications -- Strategic marketing -- Market planning -- Marketing: the social, ethical and evironmental dimensions.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.C16 (Browse shelf(Opens below)) Available 2135/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.C161 (Browse shelf(Opens below)) 2 Available 2136/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.C162 (Browse shelf(Opens below)) Available 2137/12

Includes index.

Contents: Marketing today -- Managing the marketing effort -- The Marketing system -- The Case of food marketing -- Offerings and organizations -- Marketing research -- Buyers, consumers and influences -- Marketing analysis -- Marketing information systems and technologies -- Intermediary markets and marketing -- Industrial markets -- The Marketing of services -- Export marketing and overseas trade -- International marketing -- Managing the marketing mix -- Product policy and innovation -- Test marketing -- Price -- Channel management -- Physical distribution management and logistics -- Advertising and sales promotion -- Sales and sales force management -- Marketing communications -- Strategic marketing -- Market planning -- Marketing: the social, ethical and evironmental dimensions.

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