International marketing. / Philip R. Cateora, John L. Graham.
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: New York : Irwin McGraw-Hill, c2002.Edition: 11th edDescription: xxv, 694 p. : ill. ; 29 cmISBN: - 0072398841 (hardback)
- 0071123121
- 658.8/48 21
- HF1416 .C375 2002
Contents:
Contents: An Overview -- The Cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplementary material -- Cases.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416 .C375 (Browse shelf(Opens below)) | 1 | Available | 2093/12 | ||||||||||||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416 .C3751 (Browse shelf(Opens below)) | 2 | Available | 2094/12 |
Includes bibliographical references and indexes.
Contents: An Overview -- The Cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplementary material -- Cases.
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