Includes bibliographical references (621-632) and index.

Contents: 1. An overview of business: Small business in a global economy -- Diversity and the entrepreneur -- Ethics and social responsibility -- 2. Starting a new venture: New ventures and the business plan -- Buying out a existing businesses and protecting intellectual property -- Franchises -- Legal aspects -- Location -- Financing --Organisational planning and total quality management -- 3. Managing the ongoing venture: Accounting -- Planning and control -- Analysis of financial statements, investment, and credit -- Marketing research and marketing channels -- Price, Promotion, service, and global marketing -- Information technology -- Human relations -- Taxation -- Risk management and insurance --