Contemporary marketing. / Louis E Boone; David L Kurtz
Material type:
TextPublication details: Mason, Ohio : Thomson South-Western, 2004.Edition: 11th edDescription: xliv, 599 p.: ill.; 28cmISBN: - 0324185103
- HF5415.B63
Contents:
Contents: Designing customer-oriented marketing strategies -- Managing technology and information to achieve marketing success -- Market segmentation and customer behavior -- Product strategy -- Pricing strategy -- Distribution strategy -- Promtional strategy.
Includes index.
Contents: Designing customer-oriented marketing strategies -- Managing technology and information to achieve marketing success -- Market segmentation and customer behavior -- Product strategy -- Pricing strategy -- Distribution strategy -- Promtional strategy.
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