Exploring strategy: text and cases. / Gerry Johnson … [et al.]
Material type:
TextPublication details: London: Pearson, 2014.Edition: 10th edDescription: xxxii, 783 p. : illISBN: - 9781292002545
- 658.4/012 21
- HD30.28.E96
Includes bibliographical references and index.
Introducing strategy -- 1. The strategic position: The environment -- Strategic capabilities -- Strategic purpose -- Culture and strategy -- 2. Strategic choices: -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation and entrepreneurship -- Mergers, acquisitions and alliances -- 3. Strategy in action: -- Evaluating strategies -- Strategy development processes -- Organising for success -- Leading strategic change -- The practice of strategy -- tt
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