Global strategy. / Mike W. Peng.
Material type:
TextPublication details: Mason, Ohio : Thomson/South-Western, 2006.Description: xxv, 582 p. : ill., maps ; 25 cm. + 1 folded col. mapISBN: - 0324288522 (package)
- 0324316496
- 0534274943 (access code)
- 0324316496
- HD30.28.P35
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.28.P35 (Browse shelf(Opens below)) | Available | K/113/113/19 |
Includes access code to InfoTrac College Edition, the Online Library (WWW.infrotrac-college.com).
Includes bibliographical references and indexes.
Contents: Foundations of global strategy: Strategizing around the globe -- Managing industry competition -- Leveraging resources and capabilities -- Emphasizing institutions, cultures and ethics -- Business-level strategies: Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Making strategic alliances and networks work -- Managing global competitive dynamics -- Corporate-level strategies: Diversifying, acquiring and restructuring -- Structuring, learning and innovating multinationally -- Governing the corporation around the world -- Strategizing with corporate social responsibility --
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