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Advertising and promotion: an integrated marketing communications perspective. / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextPublisher: New York: McGraw-Hill, 2015Edition: 10th edDescription: xxxvi, 842 p. : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789814575119
  • 9814575119
Subject(s): DDC classification:
  • 659.1 23
LOC classification:
  • HF5823.B38
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Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5823.B384(10e) (Browse shelf(Opens below)) 5 Available K/2118/2118/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5823.B385(10e) (Browse shelf(Opens below)) 6 Available K/2119/2119/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5823.B386(10e) (Browse shelf(Opens below)) 7 Available K/2120/2120/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5823.B382(10e) (Browse shelf(Opens below)) 3 Available K/2031/2031/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5823.B383(10e) (Browse shelf(Opens below)) 4 Available K/2032/2032/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5823.B38(10e) (Browse shelf(Opens below)) 1 Available K/1434/1434/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5823.B381(10e) (Browse shelf(Opens below)) 2 Available K/1435/1435/19

Includes bibliographical references (pages 780-810) and indexes.

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