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Marketing. / Eric N. Berkowitz ... [et al.].

By: Contributor(s): Material type: TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 6th edDescription: xxxii, 736 p. : col. ill. ; 29 cmISBN:
  • 0073656453 (alk. paper)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415.M34
Contents:
Contents: Initiating the marketing process -- Understanding buyers and markets -- Targeting marketing opportunities -- Satisfying marketing opportunities -- Managing the marketing process -- Appendix C: Career planning in marketing -- Appendix D: Altenate cases.
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Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415 .M34 (Browse shelf(Opens below)) 1 Available 2238/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.M341 (Browse shelf(Opens below)) 2 Available 2239/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.M342 (Browse shelf(Opens below)) 3 Available 2240/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.M343 (Browse shelf(Opens below)) 4 Available 2241/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.M344 (Browse shelf(Opens below)) 5 Available 2242/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.M345 (Browse shelf(Opens below)) 6 Available 2243/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.M346 (Browse shelf(Opens below)) 7 Available 2244/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.M347 (Browse shelf(Opens below)) 8 Available 2245/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.M348 (Browse shelf(Opens below)) 9 Available 2246/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.M349 (Browse shelf(Opens below)) 10 Available 2247/12

Includes bibliographical references and index.

Contents: Initiating the marketing process -- Understanding buyers and markets -- Targeting marketing opportunities -- Satisfying marketing opportunities -- Managing the marketing process -- Appendix C: Career planning in marketing -- Appendix D: Altenate cases.

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