Basic marketing research. / Gilbert A. Churchill, Jr.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2001.Edition: 4th edDescription: xvii, 830 p. : ill. (some col.) ; 29 cmISBN: - 0030211042
- Marketing research
- 658.8/3 21
- HF5415.2.C49
Contents:
Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research Reports -- Epilogue -- Appendix.
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Includes bibliographical references and index.
Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research Reports -- Epilogue -- Appendix.
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