Strategic management : creating competitive advantages. / Gregory G.Dess, G.T. Lumpkin and Alan B. Eisner
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, 2007.Edition: 3rd edDescription: xxii, 559 p. : col. ill. ; . 26 cmISBN: - 0073124575 9780073124575
- HD30.28.D45
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.28.D45(3e) (Browse shelf(Opens below)) | Available | K/2548/2548/19 |
Includes index.
Contents: Strategic analysis: -- Introduction and analyzing goals and objectives -- Analyzing the external environment -- Analyzing the internal environment -- Assessing the intellectual capital -- Strategic formulation: Formulating business-level strategies -- Formulating corporate-level strategies -- Formulating international strategies -- Digital business strategies -- Strategic implementation: Strategic control and corporate governance -- Creating effective organizational design -- Strategic leadership excellence, ethics and change -- Fostering corporate entrepreneurship -- Strategic leadership creating new ventures -- Case analysis.
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