Includes index.

Contents: Part I: The concepts and techniques of strategic management: The strategic management process: an overview -- Establishing company direction; developing a strategic vision, setting objectives, and crafting a strategy -- Industry and competitive analysis --Evaluating company resources and competitive capabilities -- Strategy and competitive advantage -- Strategies for competing in globalizing markets -- New business models and strategies for the internet economy -- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in diversified companies -- Evaluating the strategies of diversified companies -- Building resources strengths and organizational capabilities Managing the internal organization to promote better strategies execution -- Corporate culture and leadership - keys to effective strategy execution --