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Basic marketing. / William G. Zikmund, Michael D'Amico.

By: Contributor(s): Material type: TextPublication details: Minneapolis/St. Paul : West Pub. Co., c1996.Description: xxv, 369 p. : ill. ; 26 cmISBN:
  • 0314071458 (Soft : alk. paper)
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415.Z528
Contents:
Contents: Introduction -- Analysis of market and consumer behavior -- Market strategy for global competition -- Product strategy -- Distribution strategy -- Promotion strategy -- Pricing strategy.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.Z528 (Browse shelf(Opens below)) 1 Available 2219/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.Z5281 (Browse shelf(Opens below)) Available 2220/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.Z5282 (Browse shelf(Opens below)) Available 2221/12

Includes bibliographical references (p. 325-336) and index.

Contents: Introduction -- Analysis of market and consumer behavior -- Market strategy for global competition -- Product strategy -- Distribution strategy -- Promotion strategy -- Pricing strategy.

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