Principles of marketing. / Adrian Palmer.

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TextPublication details: Oxford ; New York : Oxford University Press, 2000.Description: xx, 644 p. : ill. ; 25 cmISBN:

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Contents: Marketing: the fundamentals -- Understanding customers -- Developing the marketing mix -- Bringing it together -- Glossary.

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415.P2343 (Browse shelf(Opens below))				1	Available			2169/12
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415.P23431 (Browse shelf(Opens below))				2	Available			2170/12

Includes bibliographical references and index.

Contents: Marketing: the fundamentals -- Understanding customers -- Developing the marketing mix -- Bringing it together -- Glossary.

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