Business communication : developing leaders for a networked world / Peter W. Cardon.
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TextPublication details: New York : McGraw-Hill Education, 2016.Edition: 2nd edDescription: xxxvii, 548 p. : ill. chiefly col. ; 28 cmISBN: - 9780073403281
- HF5718.C267(2e)
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| HB172.5.C6381(8e) Macroeconomics. / | HB172.5.C6382(8e) Macroeconomics. / | HG4026.B686(2e) Financial management : core concepts / | HF5718.C2671(2e) Business communication : developing leaders for a networked world / | HF5718.C2672(2e) Business communication : developing leaders for a networked world / | HF5718.C2673(2e) Business communication : developing leaders for a networked world / | HF5415.M2952(5e) Marketing: an introduction. / |
Includes index.
Contents : Part 1 : Introduction to business communication : Establishing credibility -- Part 2 : Principles of interpersonal communication : Interpersonal communication and emotional intelligence -- Team communication and difficult conversations -- Communicating across cultures -- Part 3 : Principles of business messages : Creating effective business messages -- Improving readability with style and design -- Email and other traditional tools for business communication -- Social media for business communication -- Part 4 : Types of business messages : Routine business messages -- Persuasive messages -- Bad-news messages -- Part 5 : Reports and presentations : Research and business proposals and planning for business reports -- Completing business proposals and business reports -- Planning presentations -- Delivering presentations -- Employment communications.
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