Strategic management concepts : a competitive advantage approach / Fred R. David, Francis Marion University Florence, South Carolina, Forest R. David, Strategic Planning Consultant.
Material type:
TextPublisher: Boston : Pearson Education, 2015Edition: Fifteenth editionDescription: xxv, 392 pages : color illustrations ; 27 cmContent type: - text
- 9780133444896
- 658.4/012 23
- HD30.28.D3785 (15e) 2015
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.28.D3785(15e) (Browse shelf(Opens below)) | 1 | Available | 8596/048/20 |
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Includes bibliographical references and index.
Contents : Part 1 : Overview of strategic management : The nature of strategic management -- Part 2 : The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Part 3 : Strategy implementation : Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance / accounting, R&D, and MIS issues -- Part 4 : Strategy evaluation : Strategy review, evaluation, and control -- Part 5 : Key strategic-management topics : Business ethics, social responsibility, and environmental sustainability -- Global and international issues -- Part 6 : Strategic-management case analysis : How to preoare a case analysis.
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