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Advertising and promotion: an integrated marketing communications perspective. / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextPublication details: Boston: McGraw-Hill Irwin, 2007.Edition: 7th edDescription: xxvi, 820 p. : col. ill. ; 29 cmISBN:
  • 0073101265 (alk. paper)
  • 9780073101262
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823.B38
Other classification:
  • 85.40
Contents:
Contents: Introduction to integrated marketing communications -- Integrated marketing program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing the integrated marketing communications program -- Monitoring, evaluation and control -- Special topics and perspectives --
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5823.B38(7e) (Browse shelf(Opens below)) Available K/2886/0020/22

Includes bibliographical references (p. 763-789) and indexes.

Contents: Introduction to integrated marketing communications -- Integrated marketing program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing the integrated marketing communications program -- Monitoring, evaluation and control -- Special topics and perspectives --

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