Image from Google Jackets

Principles of marketing. / Philip Kotler and Gary Armstrong

By: Contributor(s): Material type: TextPublication details: Boston: Pearson, c2010.Edition: 13th edDescription: 637 + various pagings: ill(some col.); 28cmISBN:
  • 13:9780137006694
  • 10:0137006691
Subject(s): LOC classification:
  • HF5415.K91
Contents:
Contents: Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven marketing strategy and mix -- Extending marketing -- Appendix 1: Marketing plan -- Appendix 2: Marketing by the numbers -- Appendix 3: Careers in marketing.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.K91 (Browse shelf(Opens below)) Available 2329/12

Includes index

Contents: Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven marketing strategy and mix -- Extending marketing -- Appendix 1: Marketing plan -- Appendix 2: Marketing by the numbers -- Appendix 3: Careers in marketing.

There are no comments on this title.

to post a comment.
Share

If you have any concerns or questions; kindly contact the library

© Powered by WIUC ICT DIRECTORATE