Consumer behavior. / Wayne D. Hoyer and Deborah J. MacInnis.
Material type:
TextPublication details: Boston : Houghton Mifflin, c1997.Description: xxviii, 675 p. : ill. (some col.), col. map ; 27 cmISBN: - 0395665922 (student book)
- HF5415.32.H69
Contents:
Contents: The Psychological core -- The Process of making decisions -- The Consumer's culture -- Consumer behaviour outcomes -- Consumer welfare.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.32.H69 (Browse shelf(Opens below)) | 1 | Available | 2326/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.32.H691 (Browse shelf(Opens below)) | 2 | Available | 2327/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.32.H692 (Browse shelf(Opens below)) | 3 | Available | 2328/12 |
Includes bibliographical references (p. 555-648) and indexes.
Contents: The Psychological core -- The Process of making decisions -- The Consumer's culture -- Consumer behaviour outcomes -- Consumer welfare.
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