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Marketing : real people, real decisions. / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Broock Smith et all

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Pearson Education Inc, c2008.Edition: Third Canadian EditionDescription: xvii, 602 p. : col. ill. ; 29 cmISBN:
  • 9780135145579
Subject(s): DDC classification:
  • 20
LOC classification:
  • HF5415.M36.S65
Contents:
Contents: Identifying and specifying value opportunities : What is marketing -- Making strategic marketing decisions -- Market segmentation and positioning -- Understanding customer value needs and behaviour : Marketing research -- Consumer buying behaviour -- Organizational buying behaviour -- Creating the value proposition: Product Strategy -- Product management -- Pricing strategy -- Delivering communications and implementing the value proposition: Channels and supply chain strategy -- Retailing and etailing -- Integrated marketing communications -- Communication mix and tactics -- Developing and implementing a marketing plan.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5415.M36.S65 (Browse shelf(Opens below)) 1 Available K/1635/1635/19

Includes bibliographical references and indexes.

Contents: Identifying and specifying value opportunities : What is marketing -- Making strategic marketing decisions -- Market segmentation and positioning -- Understanding customer value needs and behaviour : Marketing research -- Consumer buying behaviour -- Organizational buying behaviour -- Creating the value proposition: Product Strategy -- Product management -- Pricing strategy -- Delivering communications and implementing the value proposition: Channels and supply chain strategy -- Retailing and etailing -- Integrated marketing communications -- Communication mix and tactics -- Developing and implementing a marketing plan.

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