Marketing management :a strategic, decision-making approach. / Harper W. Boyd, Jr. ... [et al.].
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2002.Edition: 4th edDescription: xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)ISBN: - 0072315237 (alk. paper)
- HF5415.13.B669
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.B669 (Browse shelf(Opens below)) | 1 | Available | 2319/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.B6691 (Browse shelf(Opens below)) | 2 | Available | 2320/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.B6692 (Browse shelf(Opens below)) | 3 | Available | 2321/12 |
Includes bibliographical references and indexes.
Contents: The Role of marketing in developing successful business strategies -- Market opportunity analysis -- Developing strategic marketing programs -- Strategic marketing programs for selected situations -- Implementing and controlling marketing programs -- Appendix.
System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.
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