Introduction to advertising & public relations. /

Material type:

TextSeries: Publication details: Boston, MA : Pearson, 2017.Edition: Pearson Custom editionDescription: iii, 571 p.: illISBN:

9781323688854

Other title:

ADPR 151

Subject(s):

Advertising

LOC classification:

HF5415.123.I61

Contents:

Contents: Brand communication -- Advertising -- What is public relations? -- The evolution of public relations -- Brand communication and society -- Ethics and professionalism -- How brand communication works -- Segmenting and targeting the audience -- Strategic research -- Strategic planning -- The creative side -- Promotional writing -- Conflict management -- Corporations -- Entertainment, sports and tourism -- Politics and government -- Nonprofit, health and education -- Media basics -- Paid media -- Owned, interactive and earned media --

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HF5415.123.I61 (Browse shelf(Opens below))					Available			K/2900/0034/22

Includes index

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Introduction to advertising & public relations. /

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