Introduction to marketing / Carl McDaniel, Charles W Lamb, and Joseph F. Hair, Jr.
Material type:
TextPublication details: Australia: Thomson, c2006.Edition: 8th edDescription: xxv,730 p.: ill(some col.); 27cmISBN: - 0324323808
- HF5415.M14
Contents:
Contents: The World of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing -- Glossary -- Endnotes.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.M14 (Browse shelf(Opens below)) | 1 | Available | 2251/12 | ||||||||||||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.M141 (Browse shelf(Opens below)) | 2 | Available | 2252/12 |
Includes index
Contents: The World of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing -- Glossary -- Endnotes.
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