Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

By:

Shimp, Terence A

Material type:

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Edition: 5th edDescription: xxix, 674 p. : ill. (some col.) ; 29 cmISBN:

0030211131

Other title:

Advertising, promotion, and supplemental aspects of integrated marketing communications
Advertising promotion

Subject(s):

LOC classification:

HF5415.123.S54

Contents:

Contents: The Concept, practice, and environment of integrated marketing communications -- Integrated marketing communications from the Customer's perspective: targeting, communicating, and persuading -- New products, brand names, logos, packages, and point-of-purchase materials -- Advertising management -- Sales promotion management -- Public relations, sponsorship marketing, and personal selling.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415.123.S541 (Browse shelf(Opens below))				2	Available			2300/12
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415.123.S542 (Browse shelf(Opens below))				3	Available			2301/12

Includes bibliographical references and indexes.

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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

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