Image from Google Jackets

Introduction to marketing. / John Talbott

By: Material type: TextSeries: Publication details: London : Pearson, 2010Description: 495 p. : ill. ; 25 cmISBN:
  • 9780558459475
  • 0558459471
Subject(s): LOC classification:
  • HF5415.F84
Contents:
Contents: Marketing: creating and capturing customer value -- Managing marketing information to gain customer insights -- Avoid the four perils of CRM -- The mismanagement of customer loyalty -- Company and marketing strategy -- Analyzing the marketing environment -- Customer-driven marketing strategy -- Products, services and brands -- New-product development and product life-cycle strategies -- .
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5415.T14 (Browse shelf(Opens below)) Available K/3014/0112/23

Includes index.

Contents: Marketing: creating and capturing customer value -- Managing marketing information to gain customer insights -- Avoid the four perils of CRM -- The mismanagement of customer loyalty -- Company and marketing strategy -- Analyzing the marketing environment -- Customer-driven marketing strategy -- Products, services and brands -- New-product development and product life-cycle strategies --

.

There are no comments on this title.

to post a comment.
Share

If you have any concerns or questions; kindly contact the library

© Powered by WIUC ICT DIRECTORATE