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Marketing management : a strategic decision-making approach. / John Mullins, Orville C. Walker Jr.

By: Contributor(s): Material type: TextPublication details: New York : McGraw-Hill, 2010.Edition: 8th edDescription: xxi, 546 p. : ill. ; 26 cm. +ISBN:
  • 9780078028793
  • 0078028795
Subject(s): LOC classification:
  • HF5415.13.B66
Contents:
Contents: The Role of marketing in developing successful business strategies -- Market opportunity analysis -- Developing strategic marketing programs -- Strategic marketing programs for selected situations -- Implementing and controlling marketing programs -- Appendix.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5415.13.B66(8e) (Browse shelf(Opens below)) Available K/3003/0101/23

Includes bibliographical references and indexes.

Contents: The Role of marketing in developing successful business strategies -- Market opportunity analysis -- Developing strategic marketing programs -- Strategic marketing programs for selected situations -- Implementing and controlling marketing programs -- Appendix.

System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.

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