A preface to marketing management. / J. Paul Peter and James H. Donnelly, Jr.
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, 2019.Edition: 15th edDescription: xiv, 270 p. : ill. (some col.) ; 26 cmISBN: - 9781260151619
- 1260151611
- 658.8 21
- HF5415.13.P38
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.P38(15e) (Browse shelf(Opens below)) | Available | K/3273/0371/23 | |||||||||||||
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.P381(15e) (Browse shelf(Opens below)) | Available | K/3009/0107/23 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves,Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5415.13.M35(8e) Marketing strategy: a decision-focused approach. / | HF5415.13.B66(8e) Marketing management : a strategic decision-making approach. / | HF5415.2.H25(3e) Essentials of marketing research. / | HF5415.13.P381(15e) A preface to marketing management. / | P90.W61(7e) Communication mosaics : an introduction to the field of communication. / | HD30.3.D33(4e) Perspectives on organizational communication. / | P90.C78(5e) Student companion to: Communication in our lives by Julia T. Wood. / |
Includes bibliographical references and indexes.
Contents: Essentials of marketing management : Introduction: Strategic planning and the marketing management process -- Marketing, information, research, and understanding the target market: Marketing decision support systems and marketing research -- Consumer behavior -- Organizational buyer behavior -- Market segmentation -- The Marketing mix: Product strategy -- New product planning and development -- Promotion strategy: advertising and sales promotion -- Promotion strategy: personal selling -- Distribution strategy -- Pricing strategy -- Marketing in special fields: The Marketing of services -- International marketing -- Marketing response to a changing society -- Marketing management: social and ethical dimensions -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plan -- Secondary data sources.
There are no comments on this title.