Includes bibliographical references (p. 585-610) and indexes.

Contents: The Consumer in the marketplace: Consumer behaviour and marketing management -- The Consumer as the decision maker: Problem recognition and information search -- Alternative evaluation and choice: Four and post-purchase behaviour -- Groups:How households and organizations buy -- Psychological influences on consumer decision making: The Self,personality, and symbolic consumption -- Values, lifestyles, and innovation diffusion -- Memory, learning, and perception -- Motivation,emotion,mood, and involvement -- Beliefs, affect, attitudes, and intention -- Communication and persuasion -- Sociological influences on consumer decision making: Cultural and cross-cultural influences -- Subcultural influences -- Social class and reference group influences -- The Consumer in society: Public policy and consumer advocacy -- Consumer behaviour and society.